Inclusivity. Diversity. Equity.
We all heard of it somewhere, but do they sound more like flowery language that has been used for WAY too many times? We smell a whole lot of bs too!
Here at BeUtopia, that’s the last thing we want for you. We were inspired by fakeness, hypocritical capitalists, contradicting politicians and our mothers.
The BeU are inspired by Matryoshka (Mah-tr-oh-sh-ka) dolls and they are known for their representation of a mother carrying a child within her, hence you’ll see a chain of Matryoshka dolls in different sizes. This depicts how nurturing a mother will always be to their child no matter what or who you are.
We’ve then used a series of illustrations from various cultural backgrounds, tradition, style and aesthetic to accessorize these dolls to bring out the best in their character and personality.
If you’d like to stop keeping your thoughts to yourself, sick of keeping your alter ego in a cage, we are here to celebrate U!
Get ready to feel belonged.